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Crispy Minis partners with Annie Murphy on new campaign

Partnership marks the beginning of a new era for the PepsiCo brand
annie murphy x crispy minis
Photography courtesy Crispy Minis

Crispy Minis has partnered with Schitt’s Creek actress Annie Murphy to encourage Canadians to embrace their “crispy” side. 

The campaign marks the beginning of a new era for the brand. As part of the rollout, Crispy Minis is releasing a new commercial about reclaiming the fun in snacking, embodying the tagline “That’s crispy.”

"I've always been a firm believer in embracing the fun-loving side of life," Murphy said in a statement. “I’m so excited to team up with Crispy Minis to help Canadians rediscover their authentic, cheeky selves. Why? Because that's...say it with me...crispy.”

In Quebec, talent Marie-Lyne Joncas is set to partner with Crispy Minis as its regional spokesperson. 

The campaign will run across TV, digital, social and out-of-home.

"We are happy to join forces with Annie Murphy to kick off our crispy revolution," said Jess Spaulding, CMO of PepsiCo Foods Canada. "Annie's infectious energy and witty humour align perfectly with our brand. With Crispy Minis, we want to inspire Canadians to embrace their inner rebel and savour every crispy, satisfying moment. Let's make snacking a joyful liberation!"

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