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Giant Tiger, Kids Help Phone collaborate in support of Anti-Bullying Day

Retailers creates custom pink shirt for the second year in a row
Jillian Morgan, female, digital editor for Canadian Grocer
giant tiger / kids help phone
Each shirt includes a detachable Kids Help Phone contact card.

Who: Giant Tiger Stores Ltd.

What: The discount retailer is once again partnering with Kids Help Phone to raise awareness for Anti-Bullying Day (May 4).

For the second year in a row, Giant Tiger has created a custom pink shirt. Now available in stores and online, 100% of profits raised from sales of the shirt will be donated to Kids Help Phone

Each shirt includes a detachable Kids Help Phone contact card that can be shared or saved for future use. 

"We are thrilled to launch our second-year collaboration with Kids Help Phone to raise funds for youth mental health services in Canada with a new custom pink shirt in advance of anti-bullying day," said Gabrielle Hargrove, SVP and chief HR officer, Giant Tiger, in a statement. "At Giant Tiger, giving back is central to who we are and contributes to the pride felt by 271 locally owned Giant Tiger stores, 10,000 members of Team Tiger, and our valued customers. Together we are making a tangible and lasting impact to better support young people in the communities we are so privileged to serve across the country."

Since 2004, Giant Tiger has donated more than $325,000 to support the development and delivery of Kids Help Phone's services, including crisis response texting, professional counseling, Crisis Text Line, Live Chat counselling, and Peer-to-Peer programs across the country, through donations and funds raised from the inaugural anti-bullying shirt campaign.

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