Health and beauty brief: Metro’s Q2 pharmacy results, NYX campaign stars Megan Thee Stallion
Metro pharmacy sales up in Q2
Metro Inc.’s pharmacy same-store sales were up 5.1% in the retailer’s second quarter.
The lift was supported by a 6.1% growth in prescription sales, “driven by continued organic growth, specialty medications and GLP-1s,” CEO Eric La Flèche said on a call with analysts April 22.
Front store sales grew by 2.8% led by the cosmetics and health and beauty categories, partly offset by a softer performance in over-the-counter.
La Flèche said the cough and cold season was “compressed” this year— peaking earlier and shorter in duration.
The Ontario, Quebec and New Brunswick food and pharmacy retailer’s banners include Metro, Jean Coutu, Super C and Food Basics.
Megan Thee Stallion fronts NYX front body oil campaign
NYX Professional Makeup has tapped Grammy-winning rapper Megan Thee Stallion to front a campaign for the release of its new Caramelt Body Oil.
Caramelt Mami Body Oil is the hero product and star launch of NYX’s new Fat Oil Body collection, which features a variety of body oils, lotions, butters and mists in four scents. The launch marks the makeup brand’s entry into body artistry.
Infused with notes of caramel and pistachio, the body oil features a makeup-inspired bronze shimmer enriched with avocado oil and vitamin E.
The “dripping in oil” campaign starring Megan is set to her song “Body” and will be featured globally across NYX’s social, digital and retail channels, culminating in a “larger-than-life moment that will be disclosed soon,” the brand said in a press release.
The full collection will be available globally on May 1.
Bio-K+ campaign reclaims awkward moments
The probiotics manufacturer’s new “Pain in the Gut” platform puts digestive discomfort centre stage. From an interrupted yoga pose to a romantic dinner cut short, Bio-K+ isn’t shying away from embarrassing “micro-moments." Instead, the campaign focuses on reclaiming everyday experiences through proactive microbiome support.
“Pain in the Gut” is running across audio, video, digital, social, influencer partnerships and retail channels.
Hello whips up a lush toothpaste
The oral and personal care brand uncapped its new whipped toothpaste this week. Powered by fast-foam technology, the swirl-shaped paste delivers a “velvety, smooth foam.”
"We've reimagined what a simple brushing moment can be—something lush, sensorial and genuinely fun! Because we believe the bathroom counter should feel like a sanctuary, not a chore,” said Diana Haussling, CEO of Hello Products (owned by Colgate-Palmolive Company), in a press release.
The whipped toothpaste is available in “mellow mint dream” and “peppermint stick” at Walmart, Amazon.ca and Shoppers Drug Mart.
Have a pitch for Canadian Grocer’s health and beauty brief? Contact digital editor Jillian Morgan at [email protected].
