Kraft Heinz Canada is attempting to solve one of the great dilemmas of our times: Why can’t the number of hot dogs in a package (10) match the number of buns (8)?
In the latest in a series of attention-getting marketing stunts for its Heinz Ketchup brand—which includes last year’s all-red jigsaw puzzle—the company is inviting what it calls “Big Bun” and “Big Wiener” companies to solve the problem by selling each of their respective product in 10-packs.
“This packaging mismatch has annoyed the world for far too long,” said the company in a release announcing its new “Heinz Hot Dog Pact.”
Timed to coincide with National Hot Dog Month, the campaign is anchored by a petition on Change.org asking bun and wiener manufacturers to sell their products in equal packs of 10. As of Thursday morning, the petition had amassed nearly 11,900 signatories towards its goal of 15,000.
“We all have a responsibility to right the wrongs in the world,” said one of the signatories. “Because those last two hot dogs in every pack deserve better than sandwich bread,” added another.