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High Liner Foods hires new chief commercial officer

Former Mondelēz executive Anthony Rasetta brings product development and marketing experience to the role

High Liner Foods Incorporated has appointed Anthony Rasetta to the role of chief commercial officer (CCO).

Rasetta brings experience in developing, marketing, and selling multinational food and snacking brands, according to a press release.

He most recently oversaw customer and category development, revenue growth management and sales strategy and planning at Mondelēz.

“I am thrilled that Anthony has chosen to join High Liner Foods,” said company president and chief executive officer Rod Hepponstall. “He has an excellent track record in growing household brands across North America and brings the right mix of skills to support our goal to be the leader in branded value-added seafood in North America.”

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