Hubba Bubba launches campaign to create bubble gum emoji

Hubba Bubba is hoping to bring a pop of excitement to Canadians’ digital conversations.

In recognition of National Bubble Gum Day, the Mars Wrigley brand is rallying fans to sign a petition to bring a bubble gum emoji to life.

Designed to resonate with younger audiences, the Hubba Bubba Emoji-Motion Campaign includes partnerships with social media influencers. 

“Hubba Bubba is all about inspiring creativity and playfulness. With the Emoji-Motion campaign, we’re inviting Canadians to join us in shaping the way we express ourselves digitally,” said Patrick Zeng, marketing director at Mars Wrigley Canada, in a release. “A bubble gum emoji will give fans a whole new way to add personality to their messages, and we’re excited to see them rally behind this fun initiative.”