KitKat asks fans to take a break from its bars in campaign for KitKat Pops

KitKit Canada is encouraging fans to take a break from its beloved chocolate bar to welcome the launch of its new “poppable” treat. 

The campaign for KitKat Pops included a takeover at Yonge-Dundas Square in Toronto with ads asking fans to “take a break from KitKat.” 

Available in classic milk, hazelnut and Coffee Crisp, the chocolate snack is meant to be enjoyed over a longer period of time than the brand’s four-fingered bar. 

"We wanted to launch this innovation in a bold way, knowing that for our fans, the only reason why they would ever take a break from KitKat bars, would be to try something new and exciting from KitKat," said Riona Coller, marketing leader, everyday confectionery, at Nestlé Canada, in a statement. 

KitKat Pops are available in 170-gram bags and 70-gram cartons.