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Pepsi reveals new logo, visual identity

Revitalized design includes an updated colour palette and modern typeface
Pepsi logo 2023
Photography courtesy Pepsi

Pepsi has updated its logo for the first time in 14 years.

The new visual identity will roll out in North America this fall – coinciding with the brand’s 125th anniversary – and globally in 2024.

Key design elements include an updated colour palette that introduces electric blue and black, highlighting the brand’s commitment to Pepsi Zero Sugar; a new visually distinct can silhouette; and a custom typeface.

The revitalized design also introduces movement and animation, allowing the brand to move between physical and digital spaces, from retail shelves to the metaverse. 

[Read more: “What the metaverse could mean for the grocery industry”]

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pepsi logo 2023
Photography courtesy Pepsi

"At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people's lives," said Mauro Porcini, SVP and chief design officer at PepsiCo, in a statement. "We designed the new brand identity to connect future generations with our brand's heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what's to come."

The new design will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining.

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