Lactalis Canada is rolling out a new marketing campaign for Astro Original in celebration of the Balkan yogourt brand’s 50-year anniversary.
The new campaign includes a 30-second English- and French-language commercial launched nationally on TV, as well as a social media spot. Astro will also run an online contest in April and have in-store signage at leading grocery chains across the country in May.
Astro also introduced new packaging in January 2023, featuring bolder graphics.
“For more than 50 years, Lactalis Canada’s popular Astro Original brand has stayed true to itself, offering Canadians 100% natural yogourt using just three simple ingredients including Canadian milk, cream and cultures,” said Burhan Khan, VP, marketing of the yogourt and cultured division at Lactalis Canada, in a statement. “We’re thrilled to share this new campaign with consumers that speaks to Astro’s mission to help Canadians live their best life making natural dietary choices, while showcasing the passion and craftsmanship of everyone involved in making Astro yogourt.”