Lactalis Canada launches ‘Pack More Than Lunches’ campaign in support of Kids Help Phone

Who: Lactalis Canada

What: The company’s iÖGO nanö and Cheestrings brands are joining forces in support of Kids Help Phone through “Pack More Than Lunches.”

The annual initiative aims to help Canadian families prepare for the school year with convenient, nutritious snacks. 

Running nationally from Aug. 10 to Sept. 27, the campaign will see the brands donate 40,000 to Kids Help Phone in support of children and youth mental health. Consumers will also have the chance to win $15,000 by purchasing a iÖGO nanö or Cheestrings and uploading their receipt to packmorethanlunches.ca.

“At the heart of iÖGO nano is a belief that kids should have the freedom to play and be themselves, while supporting families with nutritious snacks they can feel good about,” said Marjorie Houle, senior director, marketing, Yogurt & Chilled Dairy Desserts at Lactalis Canada, in a statement. “That's why we're proud to “Pack More Than Lunches” this year, helping families prepare for the school year while contributing to the important work of Kids Help Phone.”

In its fourth year, “Pack More Than Lunches” is the latest iteration of this annual campaign and will be promoted through in-store, digital and social media activations nationwide.

Lactalis Canada has been a partner of Kids Help Phone for 35 years.