Little Potato Company unveils new brand identity
New brand characters are also featured on the pack. The “Spuddies” are yellow, red and purple potatoes who share messages like “enjoy the little things,” “fresh from our family farms,” and “a little win for a busy night at home.”
Starting March 28, the brand refresh will be supported by a digital ad campaign running across North America featuring videos of the Spuddies sharing dinnertime wisdom.
“We did extensive research to deeply understand our consumers, and what they care about is feeding their families with healthy, easy meals and finding moments of connection and joy together. We refreshed the brand with a new brand promise, to bring little moments of happiness to busy families,” said Angela Santiago, CEO and co-founder of The Little Potato Company, in a statement. “We bring that to life in every element of our relaunch, from the colorful logo, to our characters, and our heartwarming ad campaign.”