Loblaw introduces PC Optimum Moredays

Loblaw Cos. Ltd. is giving shoppers the chance to access more savings with PC Optimum Moredays.

Until Sept. 25, PC Optimum app users will receive exclusive offers in-store and online and earn more points across all Shoppers Drug Mart and Loblaw grocery stores nationwide.

"Canadians today are looking for value, whether that means more savings in-store or earning more back in points when they shop. PC Optimum is the gateway to savings for Canadians, delivering tremendous value to customers," said Mary MacIsaac, SVP of Loblaw marketing and control brands, in a release. "Every year, we give PC Optimum the spotlight for a few days to offer something special to our members. Now with the launch of PC Optimum Moredays, we've got more in store than ever before, with exclusive offers and pricing and lots of opportunities to earn mega points."

The retailer also shared how much PC Optimum members have saved on groceries in 2024. Western Canadians have taken home more than $245 million worth of groceries, while Atlantic Canadians have received more than $56 million worth of free groceries. PC Optimum users in Ontario have accessed $360 million worth of free groceries last year.

PC Optimum counts more than 16 million active members.