Loblaw's Get to Give Days campaign returns in support of the President’s Choice Children’s Charity

Who: Loblaw Cos. Ltd.

What: The grocer is launching its second Get to Give Days campaign from September 12 to 15.

During this time, the company will donate a portion of the proceeds from every PC product (excluding alcohol products) sold in its grocery stores—up to $2 million—to the President’s Choice Children’s Charity, which operates the nation's largest charitable direct-to-school food program.

The Get to Give Days campaign will support the charity’s goal to feed one million kids annually through its Power Full Kids program in approximately 2,200 schools across Canada. 

The program provides children with food and teaches them how to grow and cook food as well.

Customers can also donate at the checkout or online via the charity’s website.

One hundred per cent of check-out and online donations go directly to President's Choice Children's Charity.

"Supporting President's Choice Children's Charity is a foundational part of who we are as an organization," said Mark Wilson, chief human resources officer at Loblaw and chair of President's Choice Children's Charity, in a release. "With the help of our customers, $2 million will go a long way towards helping the Charity feed one million kids."