Metro sets launch date for Moi in Ontario

Metro Inc. is set to launch its Moi loyalty program in Ontario this week.

Shoppers can begin collecting points this Thursday (Oct. 24) on purchases at the retailer’s Metro, Food Basics and Jean Coutu banners in the province.

Metro’s refreshed Moi program first launched in Quebec in 2023. The grocer announced plans this past April to expand the program to Ontario.

Starting this week, the program will be available across eight banners and more than 1,175 stores in Ontario, Quebec and New Brunswick.

Customers that accumulate at least 500 points—equivalent to $4—can start redeeming points. 

This constitutes the lowest threshold to redemption for everyday essentials like groceries, Metro said. Shoppers can also redeem in $1 increments rather than predetermined tiers.

Moi delivers personalized offers, extra points in flyers and in-store and special offers for members, as well as contests to accumulate points.

"Our goal is to help Canadians save by becoming the most personalized and relevant loyalty program… With base points, bonus points and RBC as a strategic partner, we intend to offer our customers a generous, personalized and compelling program that combines food and pharmacy, deepens our relationship with customers and contributes to their well-being," said Alain Tadros, vice president and chief marketing officer and digital strategy at Metro, in a release.

As previously announced, RBC’s Avion Rewards is Moi’s core loyalty partner, allowing members to earn bonus rewards on purchases made with a linked RBC debit or credit card.