Nature’s Emporium kicks off Local Love: Farm Edition 2022
The annual event highlights farmers, brands and producers along with the benefits of shopping local
Canadian Grocer Staff
“Fresh food is always better and local food is always fresher,” said Joe D'Addario, CEO of Nature’s Emporium in a release.
With that in mind, the company announced the launch of its second annual Local Love: Farm Edition. The program runs for 28 days from July 21 to August 17. It includes bi-weekly digital flyers and in-store information on locally produced foods and product sales, introduces the farmers and business owners behind those brands and closes the circle with a social media campaign designed to educate consumers on the benefits of shopping local.
“We know Canadians feel strongly about purchases that support local businesses because they serve an important purpose — it supports the economy they live and work in and helps a small business owner keep the lights on," said D'Addario.