No Frills boosts support for Cricket Canada with sleeve branding sponsorship

No Frills is building on its support of Cricket Canada by increasing its investment through a new sponsorship commitment, which includes logo placement on Team Canada’s official jerseys for the International Cricket Council’s 2026 Men’s T20 World Cup.

“This additional investment builds on the brands’ ongoing sponsorship, adding prominent visibility during one of the world’s most widely followed cricket tournaments while supporting Cricket Canada’s continued development efforts,” notes a press release. 

“At No Frills, we’re proud to support a sport that brings together so many Canadians,” said Melanie Singh, president, hard discount, Loblaw Companies Limited, in a press release. “Cricket continues to grow in communities across the country and we are excited to strengthen our support for Cricket Canada and stand behind Team Canada.”