Oikos announces brand partnership with tennis champion Carlos Alcaraz

Oikos Canada has named Spanish tennis player Carlos Alcaraz as its brand ambassador. Coming off of his 2026 Australian Open win, Alcaraz is the youngest man in tennis history to complete the ‘Career Grand Slam’. 

"Carlos represents a new generation of athletes driven by authenticity, passion and incredible strength. His mindset and performance reflect exactly what Oikos stands for: strength fuelled by resilience, determination and the right nutrition," said Angie Balian, senior vice-president, marketing and e-commerce, Danone Canada, in a press release. "We're thrilled to welcome him to the Oikos family as we continue to champion strength in all its forms."

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The partnership will “showcase how the right fuel—supported by discipline, heart, and a protein-dense source—helps feed your strength,” states the release. 

Content and activations with Carlos Alcaraz to roll out across Oikos channels throughout 2026.