PopCorners teases "Breaking Bad"-inspired Super Bowl ad

PopCorners’ first Super Bowl commercial takes inspiration from the acclaimed  TV series Breaking Bad, a decade after the drama’s final episode.

The Frito-Lay North America brand teamed up with cast and crew members from the drama, including actors Bryan Cranston, Aaron Paul and Raymon Cruz, who reprise their roles as Walter White, Jesse Pinkman and Tuco Salamanca, respectively, as well as the show’s creator, head writer, executive producer and director Vince Gilligan.

“Breaking Good” reimagines iconic scenes and incorporates series elements and original set pieces, like the RV and Tuco’s wardrobe. 

The ad will premiere on Canadian TV during Super Bowl LVII. An extended version of the spot will also be available online. 

"There is no feeling quite like being a part of the Super Bowl and bringing PopCorners to this stage for the first time is an incredible moment for a brand on the rise," said Jess Spaulding, chief marketing officer at PepsiCo Foods Canada. "We tapped into the next level fandom for Breaking Bad in Canada to showcase exactly why fans love the air-popped, never fried snack and how the iconic characters could've used their talents to Break Into Something Good."