President's Choice rolls out bookable kitchen on wheels

Loblaw Cos. Ltd.-owned brand President’s Choice is rolling out PC Kitchen Drop in Toronto and Montreal this holiday season. 

PC Kitchen Drop puts the brand’s Test Kitchen concept on wheels and aims to build on the Bookable Backyards summer campaign. 

The mobile concept features a kitchen encased in glass and a PC chef on board, who will prepare family-style meals for gatherings up to 12. 

The menu features a lineup of dishes and recipes from the PC Holiday Insiders Report. 

"Kitchen Drop really captures what the PC Holiday Insiders Report has always been about," said Lindsay Cook, VP, control brand, loyalty and Joe Fresh marketing. "Taking the stress out of hosting and elevating every meal into something remarkable."

PC Kitchen Drop is free to book on a first-come, first-served basis and bookings open on Nov. 25. The mobile kitchen will run in Montreal from Dec. 19 to 21 and in Toronto from Dec. 12 to 14 and Dec. 26 and 28