Tim Hortons’ Holiday Smile Cookie campaign raises $13M

Who: Tim Hortons

What: The coffee chain announced it has raised $13 million through this year's Holiday Smile Cookie campaign. 

The campaign ran until Nov. 23, during which 100% of proceeds from each Holiday Smile Cookie sold was donated to local charities, community groups and Tim Hortons Foundation Camps.

READ: Tim Hortons kicks off third annual Holiday Smile Cookie campaign

"We are so grateful to Tims restaurant owners, team members and volunteers across the country for their dedication to making this year's Holiday Smile Cookie campaign a huge success," said Axel Schwan, president of Tim Hortons. "A huge thanks goes out to the countless Tims guests who purchased Holiday Smile Cookies for their generosity. With 100 per cent of proceeds from every cookie sold donated to local charities, community groups and Tims Camps, you've helped make a real difference in your community."

Tim Hortons Holiday Smile Cookie campaign first launched in 2023 and has now raised a total of $33.5 million.