Tim Hortons partners with Canadian Olympic Committee and Canadian Paralympic Committee
Tim Hortons has entered an eight-year national partnership with the Canadian Olympic Committee (COC) and a three-year official supporter partnership with the Canadian Paralympic Committee (CPC).
These partnerships will see the coffee chain support Team Canada at the Milano Cortina 2026 Olympic and Paralympic winter games. At the games, Tim Hortons will serve its coffee to athletes, their families, coaches and staff.
Through is partnership with the COC, Tim Hortons will be celebrating Team Canada athletes across the country through Olympic hockey trading cards, FanFest public viewing parties, digital meal offers and commemorative packaging, including hot beverage cups and Timbit boxes. Customers also have a chance to win a trip for two to Italy to experience the 2026 Olympic Winter Games.
"We are so excited for Tim Hortons to join Team Canada in this historic partnership," said Jacqueline Ryan, chief brand and commercial officer of the COC and CEO of the Canadian Olympic Foundation, said in a press release. "Tim Hortons is an iconic Canadian brand with a long history of supporting sport in Canada. This partnership furthers its investment in Canadian sport and will make a lasting impact on Canadian athletes at every stage of their Olympic journeys, while also providing exciting new opportunities for fans across the country to rally behind Team Canada this winter and over the next eight years."
READ: Canadian Tire, Tim Hortons form loyalty program partnership
As an official supporter of the CPC, Tim Hortons will share the stories of Canadian Paralympic athletes through digital channels, social media and community activations.
Tim Hortons’ partnership with the CPC will run for the next Paralympic Winter Games and Paralympic Summer Games. It will also provide coffee service to numerous CPC events across Canada, including the Paralympic Foundation of Canada's ParaTough Cup series.