T’was the week before Christmas, and all through the malls…

T’was the week before Christmas, and all through the malls, many creatures were stirring—consumers and retailers alike—scrambling to make sense of the GST/HST holiday chaos. With Bill C-78 granting Canadians a temporary tax reprieve receiving royal assent mere days before its implementation on December 14, businesses were left with an almost impossible task: recoding systems during the busiest shopping season of the year. While some major food retailers had anticipated the bill’s passage and were prepared, others were caught off guard or chose to distance themselves entirely from the initiative. What was supposed to bring holiday cheer has instead become a tax policy nightmare.

The confusion started early. On December 10, PepsiCo announced it would not participate, informing its partners—Loblaw, Sobeys, and Metro—that it would continue charging taxes due to the complexity of its systems. It wasn’t alone; other manufacturers reportedly followed suit. By the eve of December 14, Ottawa confirmed that participation in the GST/HST holiday would be voluntary, with no enforcement mechanism or penalties for non-compliance. What could have been a straightforward consumer benefit has instead created an uneven playing field, leaving both businesses and shoppers frustrated.

READ: CFIB calls on Ottawa to compensate small firms for costs to implement GST holiday

For retailers opting out, the stakes are high. In provinces where the GST/HST rate is as high as 15%, not participating means risking a significant competitive disadvantage against those who do. Large chains with the resources to adapt quickly are likely to benefit, while smaller, independent grocers—already struggling with tight margins—may find themselves losing customers. For consumers, the experience is no less confusing. Shoppers must now navigate which stores are participating, often discovering the answer only at the checkout counter. Some may choose to avoid non-participating retailers altogether, whether for economic or even political reasons.

Adding to the confusion are retailers pledging to donate collected taxes to charity, a gesture that complicates the policy even further. While noble in intent, such efforts underscore the holiday’s haphazard implementation, making the GST/HST holiday feel less like a gift and more like an awkward misstep.

Ottawa billed the tax holiday as a festive measure to provide relief to Canadians, but anyone familiar with fiscal policy knows better. This rushed, temporary, and optional initiative has introduced unnecessary complexity into Canada’s food retail system at a time when simplicity and certainty are desperately needed. In the weeks ahead, consumers will likely question receipts, demand refunds and reach out to government hotlines for answers. Retailers, on the other hand, face rising operational costs, eroding confidence, and the risk of losing already scarce customers. Canada’s reputation as a challenging place to do business grows stronger, discouraging new entrants to the market. 

Restaurants have been spared much of this confusion, as their operations remain relatively straightforward under the new policy. But for grocers and food retailers, the holiday adds pressure to an already stressful time of year.

The real risk lies in the potential for opportunity pricing. With retail taxes temporarily removed, some businesses may quietly raise prices to account for operational disruptions. Coffee, cocoa, and baked goods could see noticeable price increases—hidden until the holiday ends in February, leaving consumers to face higher costs long after the festive season fades. 

What began as a well-intentioned gesture has revealed the pitfalls of poor policymaking. Instead of implementing a temporary and voluntary tax break during the busiest retail period, Ottawa could have focused on meaningful, permanent reforms to stabilize retail prices and protect Canadians from market volatility. Launching such a disruptive initiative in the midst of the holiday season has done little more than highlight the government’s mismanagement.

In the end, this tax holiday is shaping up to be a lump of coal in Canada’s economic stocking. Consumers are confused, retailers are frustrated, and the temporary nature of the policy ensures its benefits will be short-lived at best. As Canadians muddle through the holiday season, one thing is certain: the GST/HST holiday is a case study in how not to deliver fiscal relief.