Who: Walmart Canada
What: The retailer’s spring campaign with Children’s Miracle Network has raised $7.8 million for children’s hospitals.
This year’s campaign ran from May 11 to June 4, kicking off with a $1 million donation from Walmart Canada.
The company has partnered with Children’s Miracle Network for more than 29 years. Recently, Walmart Canada achieved a milestone of raising and donating more than $200 million to the organization.
"Walmart associates and customers hold a special place in their hearts for Children's Miracle Network and the incredible work they do supporting children's health," said Rob Nicol, vice president of communications and corporate affairs, Walmart Canada, in a statement. "For 29 years strong, we've been supporting children's hospitals and we want to thank everyone who participated in this year's campaign for their generosity and for another successful campaign."
This year's campaign theme was "Your Support Matters to Me" and featured kids who have been patients of the 13 children's hospitals in Canada that are supported by Children's Miracle Network