Ziploc, Too Good To Go partner on ‘Surprise Seconds’ campaign

Ziploc and surplus food marketplace Too Good To Go have partnered on a new campaign to raise awareness about food waste.

“Surprise Seconds” serves up inspiration for Canadians’ to make more of the food already in their kitchens.

At the centre of the campaign is the “Wheel of Sandwiches,” an interactive food truck experience coming to Toronto on Sept. 29.

Led by chef Eric Chong of aKin, the food truck will reimagine dishes from participating Too Good To Go restaurant partners as inventive new sandwiches.

Surprise Seconds will also provide recipe ideas and practical storage tips through Ziploc’s website and social media. 

The campaign is also supported by “First and Seconds,” an out-of-home advertising series featuring creative developed by Ziploc.

"Rescuing surplus food is just the beginning—what happens once it gets home matters too," said Chris MacAulay, vice-president of operations for North America at Too Good To Go, in a press release. "Too Good To Go helps get surplus food into people's hands, while Ziploc Brand helps them keep it fresh and find new ways to enjoy it. Together, we're helping people make more of the food they already have."