Creating a great customer experience Google in aisle 7! The term “First Moment of Truth” (commonly called FMOT) was coined by Procter & Gamble in 2005 to define the first interaction between a shopper and a product on a store's shelf. Google in aisle 7! For the next big generation of shoppers, it's about me! Millennials aren't kids anymore. Vending machine shows what people will do for free snacks 'Google of U.S. supermarkets' to expand to Canada The corporate theory of evolution Environmental sustainability initiative After the boom, grocers must cater to the echo Sobeys' app puts eaters in the mood First Previous 148 149 150 151 152 Next Last