Food Network, Loblaw partner on multi-platform marketing campaign Sobeys' "All on the line" video connects consumers to fishermen Target tests click-to-buy shoppable film Loblaw and WWF's "fur-ocious" sustainable seafood campaign For grocery chain's tomato supplier, it's all in the family Tomato farmers Tony and Karen Legault have an unusually close and fruitful relationship with their main customer, Calgary Co-op Using videos to promote your business Building relevance with ethnic consumers Creating a great customer experience Google in aisle 7! Google in aisle 7! The term “First Moment of Truth” (commonly called FMOT) was coined by Procter & Gamble in 2005 to define the first interaction between a shopper and a product on a store's shelf. First Previous 147 148 149 150 151 Next Last