Private label ramps up The pandemic has accelerated a trend toward store brand innovation that was already well underway No Frills launches comics inspired campaign: ‘The Haulerverse’ The campaign follows last year’s Aisles of Glory video game and this summer’s album drop Sponsored Kruger launches the Big Assist to help Canadian hockey families New Campbell’s ad plays up the power of a home-cooked meal To connect with younger consumers, popular soup brand positions itself as a useful ingredient rather than a standalone dish Hershey's Halloween sales up despite fewer trick or treaters CEO Michele Buck says the company's results should give retailer's confidence to set up holiday displays during the pandemic Sponsored How Hallmark and Calgary Co-op are teaming up to “Share More Merry” this holiday! Whole Foods reverses poppy ban for workers after criticism Deadline extended for the 2021 Product of the Year Canada Awards Metro’s latest design challenge is all about the perks For its second annual competition, the grocer is asking post-secondary design students in Ontario and Quebec to share packaging ideas and strategies for its private-label coffee Giant Tiger expands its loyalty program out West Customers in Manitoba, Saskatchewan and Alberta can now access exclusive deals Sobeys makes a major private-label push Retailer gives Compliments a bold new look and launches its biggest private-label campaign in the brand’s history Kraft Heinz Canada hires Diana Frost With more than 15 years experience in marketing, Frost joins the company as chief growth officer First Previous 29 30 31 32 33 Next Last
