Why an ethnic strategy is a bit of a misnomer For the best growth potential, manufacturers need to look at a blended strategy targeting both ethnic and mainstream consumers Today's marketers are taking it to the store How store managers can work with advertising to sell more product Colemans, Health Canada partner on eat well campaign Colemans promotes healthy eating in store with flyer recipes and contests Metro exec explains shift in buying process Retailer will also put special focus on customer insights and social media At Tim's, a double-double of ethical sourcing Tim Hortons' support of coffee farmers leads to new java brand The high-tech effect on shopping behaviour How smartphones, the web and social media influence consumers' CPG purchase decisions Mountain Dew's popular social media flavour contest debuts in Canada A look at how the soda brand's contest on Facebook engages both consumers and retailers Mondelez goes mobile, in a hurry To reach consumers, CPG launches seven mobile marketing programs in 90 days Facebook in the supermarket The social media giant is marrying consumer purchase habits with advertisers The most awesome packaging innovation of all time? A new contest is asking consumers to pick the packaging that changed their life How to get noticed Industry groups partner with feds on "Eat Well" initiative First Previous 74 75 76 77 78 Next Last
