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ConAgra sells private label biz to TreeHouse Foods

American food giant will focus on name brands such as Chef Boyardee

ConAgra Foods is selling most of its private-label operations to TreeHouse Foods for about US$2.7 billion as part its plan to focus more on name brands including Chef Boyardee and Slim Jim.

ConAgra, based in Omaha, Neb., initially announced plans to sell the unit in June and the deal is expected to close in the first quarter. It will keep some minor private label operations including its canned pasta, cooking spray, and peanut butter offerings, among others.

Oak Brook, Ill.-based TreeHouse, which already focuses on store-brand food products, said it expects the newly acquired operations to boost its annual sales to nearly $7 billion.

It will also boost the company's employee base to more than 16,000 people and give it a total of more than 50 manufacturing facilities.

The deal comes one month after ConAgra said it would cut 1,500 jobs, or about 30% of its office-based workforce, and move its headquarters to Chicago from Omaha.

The restructuring moves are part of the company's plan to make the company leaner and develop products to meet changing consumer tastes as people seek out less processed and healthier foods.

ConAgra had been facing pressure from major stockholder Jana Partners, which said ConAgra's results have been disappointing since it bought store brand business Ralcorp for $5 billion two years ago.

ConAgra, whose brands in Canada include Chef Boyardee, Del Monte, VH and Aylmer, reported a first-quarter loss of $1.2 billion.

Meanwhile, ConAgra expects to have about 700 workers in Chicago by next summer, including top executives and it will keep about 1,200 employees in Omaha to handle research and development, supply chain management and some administrative functions.

About 1,000 people will lose their jobs in Omaha and roughly 300 Omaha jobs will move to Chicago.

Overall, it expects about $345 million in one-time charges over the next two to three years related to the restructuring.

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