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Goodfood takeover on the horizon

Pending customary closing conditions, the Montreal-based meal-kit company is being acquired by Fresh Prep Foods
Kristin Laird
goodfood

Goodfood is on the verge of a sale.

Months after securing bankruptcy protection and obtaining court approval for a potential sale of investment, the Montreal meal-kit company is nearing a buyout. 

Fresh Prep Foods, a meal delivery company based in Vancouver, has acquired approval to acquire Goodfood through a court-supervised process. The deal is subject to customary closing conditions and is scheduled to close on or around Nov. 13.

READ: Goodfood granted bankruptcy protection

As part of the deal, Fresh Prep Foods acquires approximately 30,000 Goodfood subscribers and welcomes members of the Goodfood team. The acquisition also strengthens Fresh Prep’s presence in Québec and extends its services to Saskatchewan, its fifth province of operation.

Goodfood customers will receive their meals from Fresh Prep, with access to its full weekly menu. Meals in sold in Quebec will be prepared and shipped from a CFIA-licensed kitchen in Montreal.

“Welcoming Goodfood customers is an important milestone in our growth and an opportunity to bring the Fresh Prep experience to more households, especially in Québec,” said Fresh Prep co-founder and co-CEO Dhruv Sood in the press release.

"We know how much trust Goodfood customers place in the meals that arrive at their door, and we’re committed to earning that same trust from their very first Fresh Prep delivery," Sood added. 

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