Refreshed branding part of the company’s multi-year transformation strategy
Canadian Grocer Staff
Hain Celestial Group – maker of Garden of Eatin’, ParmCrips, Sensible Portions, Terra and Thinsters brands – has refreshed its company logo and corporate identity as part of a new multi-year strategy, “Hain Reimagined.”
The logo will be implemented across Hain's digital platforms, including its website and corporate social media handles, as well as in office and manufacturing locations over the coming months.
Hain also introduced a new outline for its purpose, mission, vision and values, titled “The Hain Way,” which includes inspiring healthier living; building purpose-driven brands; and to be a global leader in better-for-you brands.
"Our new corporate identity represents our vision of Hain's future as a leading global manufacturer of better-for-you brands and marks a significant turning point in our company's 30-year history," said Hain Celestial President and CEO Wendy Davidson.
In August, Hain announced the location of its new global headquarters and Hub and Spoke work model. In September, the company announced changes to its board and leadership team with the appointment of a new board member and CFO.