Hellmann’s Canada teams up with Toronto Raptors forward for "Starting Five Flavours" campaign

Hellmann’s Canada is partnering with Toronto Raptors forward Brandon Ingram in a new campaign highlighting the brand’s ‘Starting Five Flavours.’ 

The campaign features five mascots, each representing one of the five flavours of mayonnaise: chipotle, garlic, spicy, buttermilk ranch and garlic parmesan. In the ad, Igram and the mascots go head-to-head in a dunking showdown. 

As the official mayonnaise of the Toronto Raptors, each dunking moment spotlights a different flavour profile, “encouraging fans to discover which Hellmann’s best matches their game-day style,” states a press release. 

“Basketball is all about big moments, bold personalities and bringing people together. That’s exactly how we think about Hellmann’s Flavours,” said Megan Fowler, associate brand manager, Hellmann's Canada, in the release. 

The campaign will appear in-arena, across high-impact out-of-home placements and through social-first content. 

Watch the campaign teaser below: