Metro signs deal with FGF to sell Première Moisson facility in Quebec for $90M

Metro Inc. is selling the commercial bakery manufacturing operations of its subsidiary Première Moisson Group Inc. to FGF Brands for $90 million.

The deal will see industrial baker FGF acquire Première Moisson Group's production facility located in Baie-D'Urfé. 

FGF will manufacture and distribute Première Moisson products sold in food stores.

Première Moisson Group will remain a subsidiary of Metro. The grocer will retain ownership of the Première Moisson brand, its network of 25 retail bakeries across Québec, its artisanal in-store production operations, and its French pastry production facility in Vaudreuil-Dorion, which exclusively supplies its bakery network.

Metro said the agreement will allow it to offer Première Moisson products to its customers in Quebec and Ontario while leveraging FGF’s “manufacturing expertise, innovation capabilities and operational scale.”

All impacted employees will be transferred to FGF upon closing of the transaction. The companies said they will work with the union representing unionized employees as part of the transition.

"This transaction is consistent with our focus on our core food and pharmaceutical retail and distribution activities, while preserving the strength of the Première Moisson brand. By partnering with a company recognized for its manufacturing expertise, we will continue to offer customers the Première Moisson products they enjoy while benefiting from enhanced innovation, product development capabilities and a more efficient operating structure." said Marc Giroux, chief operating officer of Metro, in a press release.

The transaction is expected to close in the fourth quarter of Metro’s fiscal 2026.