New federal funding to support agriculture, agri-food market diversification

The Government of Canada has announced the launch of two new AgriMarketing Program Market Diversification streams. 

A total of $75-million will be invested into the programs over the next five years to “support the Canadian agriculture and agri-food sector—including fish and seafood—to better respond to current market instability by encouraging greater market diversification,” states a press release. 

The new streams will focus on market diversification for national industry associations as well as small and medium-sized enterprises.

READ: Liberal budget earmarks billions for 'bold and swift action' to meet U.S. disruption

Starting Feb. 13, eligible organizations can apply for funding under both new market diversification streams. 

"The AgriMarketing Program Market Diversification streams encourage Canada's agriculture, agri-food, fish, and seafood sectors to seize more global opportunities,” said Heath MacDonald, minister of Agriculture and Agri-Food, in the release. “By helping industry organizations and exporters expand into emerging markets, we're promoting Canadian products, deepening partnerships and fostering growth, resiliency and competitiveness."