President's Choice brings immersive holiday dining experience to Toronto

Loblaw Companies’ President’s Choice brand is bringing a free holiday dining experience to Toronto’s Yorkville neighbourhood this month.

Inspired by the private label’s Holiday Insiders Report and Toronto’s festive window displays, PC Bookable Window promises to deliver “unexpected flavours, creative twists and new products.”

Located at 131 Bloor Street West, the experience will accommodate up to 12 guests, with reservations available for parties of varying sizes. Reservations will be released on Nov. 12 and 26.

The immersive experience runs on Thursday, Friday and Saturday evenings and Sunday afternoons from Nov. 19 to Dec. 19.

PC Bookable Window will also come alive for passersby on Bloor Street. By waving, visitors can activate a moving display of colourful lights and explore featured products from the Holiday Insiders Report, with the ability to scan and shop products through PC Express.

Guests can also access the booking page directly from the window.

“With PC Bookable Window, we created a one-of-a-kind experience to reimagine that feeling through something President’s Choice has always believed in: the power of great food to bring people together,” said Lindsay Cook, vice-president of Control Brand, Loyalty and Joe Fresh Marketing at Loblaw Companies, in a press release.

PC Bookable Window marks the fourth free immersive, bookable PC experience in the past two years, following PC Bookable Backyards, PC Kitchen Drop and PC House.