President’s Choice reveals new product launches in Holiday Insiders Report
President’s Choice is ushering in the festive season with its 2026 PC Holiday Insiders Report.
The report dishes out recipe inspiration and product innovation, with more than 100 new launches coming to Loblaw Companies-owned stores.
Divided into three chapters—“New Spark,” “Winter Well” and “Ready, Reset”—PC’s report showcases seasonal staples and new twists on familiar favourites.
“What I love about President’s Choice is that there’s always a restless curiosity, taking something Canadians already know and love and finding a way to make it even more delicious, more interesting or simply more fun,” said April Preston, senior vice-president of Control Brand Product Management & Innovation at Loblaw, in a press release. “I’ve spent my career developing food, and I still believe the best products are the ones that make you stop after that first bite and think, ‘I need to have that again.’ That’s the standard we’re setting for PC.”
This year’s innovations live under “New Spark,” where PC has brought unexpected spins to holiday staples like turkey and tarts. Highlights include the PC Buttermilk-Brined Young Turkey, PC Beef Wellie Bites—a main course reimagined into party bites—and PC Our Ultimate Butter Tart Pie, a dessert mashup featuring Canadian cranberries.
Trend-forward products in the “New Spark” chapter include the PC Gochujang-Caramel Popcorn and PC Black Label Pinsa, a Roman-style flatbread.
“Winter Well,” meanwhile, celebrates the cozy, quiet moments that define the season. Featured products include PC Slow Simmered Soups, PC Black Label Eggnog Ice Cream and the PC Sourdough Collection.
The report’s final chapter, “Ready, Reset” highlights products like PC’s growing protein lineup, probiotic-packed yogurt, meal-prep solutions and innovative kitchen tools.
Products are available at Real Canadian Superstore, No Frills, Maxi, Your Independent Grocer, Real Atlantic Superstore, Loblaws, Zehrs, Fortinos, Provigo, valu-mart, Dominion Stores in Newfoundland and Labrador and Shoppers Drug Mart/Pharmaprix.
