Think Turkey teams with AJ Lawson for 'You Turkey' campaign

Think Turkey has partnered with basketball pro AJ Lawson for its “You Turkey” campaign.

The collaboration includes a 15-second spot starring Lawson, supported by a national TV, digital and social campaign. 

The ad debuted during the U.S. college basketball championships and will continue to run through the professional basketball championship series. 

Additional content will be posted across Think Turkey’s social channels.

Across social and digital, the campaign offers a closer look at Lawson's everyday routine, showing why he chooses lean turkey protein to support training and recovery.

"Through our You Turkey campaign, we're partnering with athletes like AJ Lawson to show how turkey supports performance and fits easily into everyday meals," said Darren Ference, chair, Turkey Farmers of Canada, in a press release. "Canadians are looking for high-quality, whole protein they can trust, and that's exactly what Canadian turkey provides."

The Lawson collaboration builds on a year of You Turkey storytelling, featuring Canadian athletes such as Damian Warner, Vanessa Gilles and Emmy Fecteau.