Winners of RCC's 2026 Canadian Grand Prix New Product Awards revealed
At a gala in Toronto on Wednesday evening (June 3), the Retail Council of Canada revealed the winners of its 2026 Canadian Grand Prix New Products Awards.
Forty one products made the cut this year, representing a cross-section of Canadian food and grocery innovators.
“For 33 years, this program has been the benchmark for food and grocery innovation in Canada, and the standard keeps rising,” said Kim Furlong, president and CEO, Retail Council of Canada, in a press release. “This year’s winners reflect exactly what Canadian companies are capable of: products that meet consumers where they are, with quality and ingenuity that earns a place in the basket.”
This year's finalists represented 88 food and non-food products launched into the Canadian market in 2025 across private label and national brands. The Canadian Grand Prix jury of 30 food and grocery industry experts evaluated products based on innovation, taste, texture, consumer value and packaging.
The 2026 Canadian Grand Prix New Product Awards feature three new additions, including new finalist and winner seals for packaging and an expanded judging panel with jurors from Canadian Living, Postmedia and Buzzfeed. All winning products will also now receive third-party ratings and reviews from Caddle’s Canadian consumer panel.
Other accolades were also presented during the event.
Federated Co-operatives Ltd. took home the the All-Canadian trophy for their Blueberry Sea Buckthorn Fruit Spread.
Demetres was recognized with the Excellence in Ethnic Product award for their Über Ube and Whispers of Saffron Ice Cream.
OHME! won the Innovation and Originality award for their Freeze-Dried Yogurt Crunch.
Café William’s Mexico Coffee recievied the award for Innovative Packaging.
And finally, Loblaw Companies was recognized for the Overall Consumer Value of its President’s Choice Probiotic Yogurt for Gut Health.
PepsiCo Canada CEO Cara Keating and Empire Company’s chief marketing officer Sandra Sanderson were also honoured as the 2026 Grand Prix Lifetime Achievement Award recipients.
“Cara Keating and Sandra Sanderson have spent careers pushing this industry to be better,” Furlong said. “Their contributions have made Canada’s grocery sector stronger, more innovative and more dynamic, and that deserves to be recognized."
The Canadian Grand Prix New Product Awards gala marked the closing of RCCSTORE26, RCC’s retail industry conference.
Read on for the winners of the 33rd annual Canadian Grand Prix New Product Awards.
Food and beverage
Maple Lodge Farms Ltd. | Zabiha Halal Fire Crisp
AgriFoods International Co-operative Ltd. | Happy Planet Fruit Smoothies
Café William | Mexico Coffee
Demetres | Demetres Ice Cream
Hardbite Potato Chips | Hardbite Potato Sticks
Kraft Heinz | Heinz Mayonnaise-style Sauce
Maison Orphée | Ready-to-Bake Mixes Collection
Maple Lodge Farms Ltd. | Zabiha Halal Fire Crisp
OHME! | Freeze-Dried Yogurt Crunch
Ouimet-Cordon Bleu Foods | Clark Legumes in Sauce
Promise Gluten Free | Gluten Free Handcrafted Sourdough Sandwich Rolls
Saputo Dairy Products Canada G.P. | Armstrong High in Protein Marble Cheddar Cheese
Sparks Eggs | Farmer's Finest Free Run Dark Yolk
Victory's Kitchen Ltd. | Ladles of Love Soup
Non-food
Cascades | Cascades Fluff Excellence
Nestle Purina Petcare Canada | Beyond WILD Prey-Inspired Adult Dog Food
Norwell Consumer Healthcare | GluteGuard
Unilever Canada | Dove x Crumbl Collection
Wet & Forget, Inc. | Shower Ultra Cleaning Mist Fresh Scent
Private-label food and beverage
Loblaw Companies Ltd. | President’s Choice Probiotic Yogurt for Gut Health
Loblaw Companies Ltd. | President’s Choice Functional Juice and Shots
Calgary Co-op | Cal & Gary's Chocolate Caramels
Federated Co-operatives Ltd. | Co-op Gold Gouda
Federated Co-operatives Ltd. | Co-op Gold Snack Mix
Metro Inc. | Irrésistible Pizza Dough
Metro Inc. | Irrésistible Sparkling Spring Water
Metro Inc. | Irrésistible Portuguese Style Custard Tarts
Metro Inc. | Irrésistible Frozen Breakfast Bowls
Metro Inc. | Irrésistible Salad Toppings
Metro Inc. | Irrésistible Marinated Pork Tenderloin
Metro Inc. | Irrésistible Broths
Pattison Food Group | WF Avocado & Sour Cream Squeezable Avocrema
Pattison Food Group | WF Fully Cooked Korean Style Pork Back Ribs
Sobeys Inc. | Compliments Blooming Onion Pearls
Sobeys Inc. | Compliments Pop 'n Crunch Freeze Dried Candy
Private-label non-food
Loblaw Companies Ltd. | Life Brand Masks
Loblaw Companies Ltd. | President’s Choice Flex Bake
Metro Inc. | Personnelle Ergonomic Baby Nasal Aspirator
Metro Inc. | Selection Eco Rechargeable Batteries
Metro Inc. | Personnelle Pure Epsom Salt
Metro Inc. | Personnelle Hydrocolloid Acne Patches
Pattison Food Group | WFS Digestive Health Dog Treats
