Marketing Tactics

Dalhousie University survey suggests the government needs to do more risk-communication during recalls

PLMA celebrated five new members at an industry event last month

Organic grocer trials in-store materials promoting discounts, according to CNBC

Nourish Food Marketing president talks voice assistants and snack time

Grocer trustworthiness falls overall, though consumers put more faith in tough-talking Sobeys

Select consumers asked to produce a driver's licence or utility bill for $25 gift card

Meal-kit delivery service launches 15-minute meals for time-pressed consumers

Are Emerald Nuts good?

Targeted online marketing leads to increased sales and a Super Bowl ad