Marketing Tactics

For each tub of French's Ketchup Cotton Candy given away, the equivalent of two meals will be donated to Food Banks Canada

High-tech sampling machines let shoppers discover new products – no staff required

Campaign builds on the Eggs Anytime marketing platform which promoted eggs as meal options throughout the day

For every apron sold, roughly 100 meals are provided to those in need

Retailers from across the country attended to see the newest innovations from more than 165 natural product vendors

Menu of recipes can be prepared at home in under 30 minutes

The energy drink maker will sponsor a once-in-a-lifetime trip to the winners

Store offers a collection of olive oils, vinegars, truffle-infused foods and fresh truffles