Marketing Tactics

Beauty and personal care aisles are pulling in higher sales as consumers embrace self-care, but amid record inflation and shifting shopping habits, brands look to innovate

The partnership will see nearly 10 million period products and 900 product dispensers donated to the province’s school divisions, independent schools and social service agencies

The company has delivered more than $20,000 worth of STEM toys to elementary schools across the country

"We expect that upcycled products will be in all the major grocers in Canada in due time."

Hudson and Moody have been recognized for their impact on FHCP and Canada’s food, health and consumer products industry

In addition to other findings, a number of consumers surveyed would like to support businesses that actively reduce food waste

New campaign promotes milk as the ultimate ’15-A-Day’ multivitamin

Love You by Shoppers Drug Mart, which raises funds to help support women's health, mental health and shelters, celebrates its 11th anniversary this year

Frost, who joined the company in 2020, will oversee marketing for the Kraft Heinz brand portfolio

More consumers are feeling the pinch and it’s impacting their behaviours