Google in aisle 7! Google in aisle 7! The term “First Moment of Truth” (commonly called FMOT) was coined by Procter & Gamble in 2005 to define the first interaction between a shopper and a product on a store's shelf. For the next big generation of shoppers, it's about me! Millennials aren't kids anymore. Vending machine shows what people will do for free snacks Toronto retailers continue to charge for bags, despite ban Announcing Canadian Grocer's new green conference 'Google of U.S. supermarkets' to expand to Canada T&T opens its first beauty concept store Back from Bentonville Environmental sustainability initiative First Previous 402 403 404 405 406 Next Last