Five years ago, a man on a skateboard sipping Ocean Spray cranberry juice turned a TikTok clip into one of the most valuable food ads in history, reminding us that in today’s food economy, virality can be worth more than any marketing budget
Canadians aren’t giving up on restaurants, but they are redefining them—trading dinners for breakfasts, group outings for solo meals, and indulgence for value.
When politicians trade in photo ops instead of facts, they cheapen Canada’s reputation as a modern agri-food powerhouse and deepen our national food illiteracy
Canada’s food inflation was not an accident of global markets, but a consequence of Ottawa’s own policies. The worst may be behind us—so long as government stops tampering with market conditions
"Canadian patriotism is a mindset rather than a marketing tactic. It is about building trust over time, not securing a quick sale with a maple leaf sticker"
Food delivery apps are reshaping how Canadians eat, offering convenience and time savings but also raising concerns about cost, food literacy and connections to cooking
In a sluggish economy, the pumpkin spice latte thrives—small luxuries become bigger rituals, and this year’s PSL season is poised to be stronger than ever
Poilievre’s plan risks jolting food prices upward, while the Liberal approach—though imperfect—offers the more pragmatic path to stability and affordability
