Marketing

Grocer enlists the help of eight Canadian celebrities to promote the ways its President’s Choice brand can bring some joy this season

Grocer aims to inspire home cooks, while promoting its e-commerce platform

As shoppers change, it’s time to reinvent the traditionally impulse-driven front of store

Grocer says new technology will allow it to better connect brands and consumers online through targeted promotions

Grocer acknowledges this holiday season will be different and encourages Canadians to donate to families in need

The campaign follows last year’s Aisles of Glory video game and this summer’s album drop

To connect with younger consumers, popular soup brand positions itself as a useful ingredient rather than a standalone dish

For its second annual competition, the grocer is asking post-secondary design students in Ontario and Quebec to share packaging ideas and strategies for its private-label coffee

Celebrations may be smaller this year, but seasonal sales don’t have to be.