Loblaw, Too Good To Go launch national partnership

Loblaw and Too Good To Go have launched a national partnership.

Starting Thursday (Nov. 12), customers can use the Too Good To Go app to reserve Loblaw Surprise Bags filled with surplus, ready-to-eat items from the company’s grocery banners.

Each bag will contain around $24 worth of fresh food with prices starting at $11.99.

Participating chains include Real Canadian Superstore, Real Atlantic Superstore, Loblaws, Zehrs and Dominion stores in Newfoundland and Labrador. The program is not available in Quebec and the Northwest Territories. 

“Our customers are looking for practical ways to find value without compromising on quality,” said Jonathan Carroll, senior vice-opresident, Superstore Operations, Loblaw Companies, in a press release. “Working with Too Good To Go is another step towards our goal of sending zero food waste to landfill by 2030. By finding more ways to connect customers with quality surplus food, we’re keeping good food in people’s hands instead of letting it go to the landfill.”