Shellee Fitzgerald

Editor-in-Chief

Author Profile

Shellee Fitzgerald is an award-winning writer and editor who has been covering the grocery industry for more than 20 years. A graduate of Queen's University, prior to joining Canadian Grocer Shellee held editorial/communications roles at Restaurants Canada, Chapters Online and the Toronto Sun. You can reach Shellee at [email protected]

ARTICLES BY THIS AUTHOR

11/25/2021
Food Basics debuts in Porcupine, Ont.
Located just outside of Timmins, it is the discount banner’s 142nd store

Shellee Fitzgerald
11/25/2021
Goodness Me! renovates Hamilton flagship store
Natural foods retailer wants refreshed store to be a community hub

Shellee Fitzgerald
11/25/2021
Across the board
Charcuterie continues to gain momentum with exciting new options

Shellee Fitzgerald
10/6/2021
IGA brings back home economics
Residing on TV and online, the new program is designed to help customers make the most of mealtime

Shellee Fitzgerald
10/6/2021
Food Basics opens new North York store
Discount retailer sets up shop in mixed-use condo building

Shellee Fitzgerald
8/5/2021
Seafood fraud still a big problem in Canada
New study finds widespread mislabelling of popular seafood varieties continues, but consumers are less likely to find mislabelled items at the nation's grocery stores

Shellee Fitzgerald
8/5/2021
The trio and the chocolate factory
With their healthier, functional version of a chocolate bar, the founders of Mid-Day Squares are taking on the snack world

Shellee Fitzgerald
8/5/2021
Dollarama and Instacart announce partnership
The home delivery service is now available to the discount chain's customers in the Greater Toronto Area

Shellee Fitzgerald
8/5/2021
PlantX names new CEO
Lorne Rapkin previously the company’s CFO, has been promoted to the top role

Shellee Fitzgerald
8/4/2021
The Big Carrot introduces “Unpacked”
Grocer serves eco-conscious consumers with new waste-free zone

Shellee Fitzgerald