When you know skimpflation has gone too far You can protect margins quietly for a while. But the moment consumers start questioning what they’re tasting — nostalgia stops being an asset and becomes a liability Neilson unveils new packaging across value-added dairy products The refresh is intended to unify brand identity Hellmann’s Canada teams up with Toronto Raptors forward for "Starting Five Flavours" campaign The campaign features Brandon Ingram and five flavour mascots Formosa Springs relaunches under new ownership The mineral water brand is led by wellness entrepreneur Nicholas Reichenbach Kraft Heinz pauses plans to split into 2 companies, says its problems are 'fixable' The company said it will pivot from the split and invest US$600 million in marketing, sales and product development Kruger Products scores a ‘Parent Assist’ with new Olympic ads Campaign creative spotlights what it takes to be hockey parents in Canada Oikos announces brand partnership with tennis champion Carlos Alcaraz The multi-year global partnership will roll out throughout 2026 Clorox to buy maker of Purell for $2.2B Gojo will tap into Clorox's retailer relationships, consumer insights, brand-building strategies and distribution capabilities Oreo, NHLPA launch second annual ‘Oreo Stay Playful For All’ grant program The program will deliver a total of $400,000 in new hockey equipment grants First Previous 2 3 4
