Loyalty Marketing

Former NHL defenseman P.K. Subban signs on as program ambassador

Initiatives aimed at helping consumers cope need to be rooted in understanding in terms of the impact rising food prices have on consumers’ lives

Company announces new record for donations made to the Breakfast Club and prepares for annual Salvation Army fundraiser

Starring a washed-up Newt the Gnu, the film was created by Kellogg’s longtime agency partner Leo Burnett to celebrate their 70-year relationship

Grocer kicks off Feed More Families pledge by providing $200,000 in grants to food banks across Canada.

Executives from Metro, Longo’s, The Sweet Potato and more on navigating high food costs

As inflationary pressures continue to squeeze consumers’ wallets, the vast majority of Canadians are changing how they grocery shop

Company will donate $1 from every at-home coffee product sold in December to the charity

The 90-second short film is the fifth in the retailer’s beloved animated campaign

Food delivery company will donate $1 for every order placed on Giving Tuesday

The festive collection features a sherpa throw, snow globe and socks

As grocers seek to provide value to all shoppers, it’s important to understand how to target those with modest incomes