Marketing Tactics

Money-saving apps are collecting users' information. Are Canadians concerned about their digital privacy?

The deal requires court approval and is also contingent on Air Miles' parent company not receiving a 'more favourable offer'

The plan could see expansion of alcohol to grocery stores in the province

Experts share strategies for managing unexpected weather-driven purchasing patterns

The funding, part of a long-standing partnership between the brand and charity, marks National Cereal Day

A limited number of Canadians can sign up for the chance to receive a complimentary block of cheddar, to be delivered in a year

Brand looks to remedy its “fork up” with new campaign

Ontario consumers plan to buy less fresh fruits and vegetables as inflation remains high, according to a new study from OPMA

Brand to use traditional dairy fermentation methods to create plant-based alternatives

Rajaa Grar brings nearly two decades of experience to the role

Financial support is part of a new multi-year partnership

Partnership launches ahead of International Women’s Day