Marketing Tactics

Virtual cookbook of seasonal favourites to be released ahead of Thanksgiving

John Jamieson steps down from role at non-profit

Employees will participate in volunteering activities throughout September

Zero-sugar offering will be available for a limited time in select markets including the United States and Canada

Campaign kicks off with $1 million donation to Women's Shelters Canada and Canadian Women's Foundation

Company sponsors the actor’s fingertips in celebration of orange “Cheetle” dust

Company is spotlighting creations inspired by Wonder Bread

Now in its fourth year, the campaign has raised and donated $12 million in support of child and youth mental health

Not even a recent sharp rise in cocoa prices, and a corresponding price increase at shelf level, has been enough to turn consumers away